From Bold Street to Google AI: Wix SEO Tips for Liverpool Locals

nikolett hojan
Sep 5
4 min read

Liverpool’s business scene is full of creativity, character, and community. Whether you’re offering design services, running a local shop, or managing an online platform, your website is often the first impression potential customers have of your brand.

If your website is built on Wix, you’re already a step ahead—this platform provides the tools to help you manage your website design, grow your visibility, and compete with confidence online. But with Google AI overviews, answer engines, and voice search becoming the norm, SEO now means more than just adding a few keywords.

This article walks you through practical steps to improve your Wix site using SEO, AEO (Answer Engine Optimisation), and VSO (Voice Search Optimisation)—so that Liverpool locals (and beyond) can find you with ease.

Understanding SEO, AEO, and VSO for Small Businesses

Before diving in, here’s what these terms mean for your business:

SEO (Search Engine Optimisation): Improving your website so it ranks higher when people search terms such as “Liverpool florist delivery service” or “affordable cleaning services.”
AEO (Answer Engine Optimisation): Structuring your content so it appears in AI-powered search results and Google’s AI overviews.
VSO (Voice Search Optimisation): Writing in a conversational way that matches how people speak to Siri, Alexa, or Google Assistant—for example: “Who’s the best interior designer in Liverpool?”

Together, these strategies ensure your design services and business offering are visible in today’s fast-changing search landscape.

Step 1: Use Wix’s Built-In SEO Tools

Start with Wix’s SEO Setup Checklist (also known as SEO Wiz). This step-by-step guide helps you:

Add clear page titles and meta descriptions featuring keywords such as website design or social media design.
Ensure your site is mobile-friendly, as most searches now happen on smartphones.
Use headings (H1, H2, H3) to highlight key topics like graphic design or digital design services.

Step 2: Local SEO for Liverpool Visibility

Even if your business serves customers nationwide, strong local SEO builds trust and authority. To optimise for Liverpool:

Set up Google Business Profile (GBP): Include contact details, opening hours, and photos of your work.
Use location keywords: Examples include “Liverpool coffee shop,” “Bold Street florist studio,” or “cleaning services in Liverpool.”
Create local landing pages: If you cover different areas, dedicate pages such as “Cleaning in Liverpool City Centre.”
Earn backlinks from local sources: Partner with Liverpool blogs, local news, or event organisers.
Encourage customer reviews: Reviews mentioning your design services help improve visibility and credibility.

This approach makes your business easier to find for people searching locally.

Step 3: Technical SEO Made Simple on Wix

Wix handles much of the technical SEO automatically, including:

XML sitemaps and robots.txt for Google indexing.
SSL certificates to keep your site secure.
Image optimisation and CDN delivery for faster loading times.

However, you should still:

Test that your site is responsive on all devices.
Monitor page loading speeds (especially important for design portfolios).
Add structured data (schema) to highlight details such as your services, location, and reviews.

Step 4: Optimise for AI Search (AEO)

AI-powered search is becoming a standard feature of Google and other platforms. Wix’s new AI Visibility Overview tool helps you track how often your site appears in AI-generated answers and what questions are linked to your business.

To optimise for AEO:

Add FAQs with clear answers, e.g., “What does a florist do?” or “Where can I find a cleaning team in Liverpool?”
Use conversational language.
Address customer-style queries such as “affordable cleaning services in Liverpool.”

This ensures your business has visibility not only in traditional results but also within AI summaries.

Step 5: Keep Content Fresh and Relevant

Google and AI engines both value fresh, human-driven content. On Wix, you can use the built-in blog tool to publish updates. Ideas for Liverpool businesses include:

Articles about local events or community initiatives.
Seasonal guides (e.g., “Best Christmas shopping spots in Liverpool”).
Case studies or client stories from local customers.

The more regularly you publish, the more signals you send that your business is active, relevant, and trustworthy.

Step 6: Track Progress and Adapt

Website optimisation is an ongoing process. Use these tools to measure results:

Google Analytics to understand visitor behaviour.
Google Search Console to track keyword performance.
Wix Analytics to see how visitors navigate your site.
AI Visibility Overview to monitor presence in AI-driven searches.

Reviewing this data regularly will allow you to adjust and keep improving.

Conclusion

From Bold Street cafés to professional firms across Liverpool, small businesses need strong online visibility to compete. Wix gives you the tools to manage SEO without requiring advanced technical skills. By focusing on SEO, adapting to AI-driven search with AEO, and preparing for voice search with VSO, you’ll ensure that your business shows up where your customers are searching.

Take small steps now—optimise your Google Business Profile, refine your Wix SEO settings, and publish content regularly. With consistency, your Liverpool business will be visible not only on Bold Street but also across search engines and AI platforms where your customers are looking.